Online Shopping – What to Look for Before You Buy


More and more people are starting to shop online nowadays… yorkshiretelegraph and it’s not hard to figure out why – it’s convenient, easy and for the most part, trouble-free. Since the invention of online shopping, people can now avoid the long lines and crowds at the stores and instead, stay inside and shop from the comfort of their own homes – with just a click of a mouse. Online shopping does have its perks; however, there are some things to watch out for when you do shop online. This article will offer some suggestions on what you should look for on e-commerce websites the next time you decide to click on “Confirm Order”.

Security Seal

Is there a security seal on the website?

Many companies that conduct business over the web incorporate a security seal (one or more) throughout their website. cymrutoday This security seal signifies that any financial/private information that is exchanged over the website will be safe and secure and will not be hacked by intruders. Not only does this offer a sense of security but it also informs you that the company website is either meeting or exceeding the guidelines/standards of the security company. If these guidelines and standards are not met, then the seal will be removed.

The seal also provides additional security information, tynenews including the seal status and the validation dates of the seal (security seals have to be renewed from time to time). To view this information, just click on the seal. Each security company is different so some will display more information than others.

There are many different types of companies who offer website protection. Examples of these companies include VeriSign, BBBOnline (Better Business Bureau), Trust-Guard and GeoTrust. The security seal can usually be seen at the bottom of the main webpage (the company’s homepage) in the footer or at the top of the page in the header. capitaltoday Some companies display the security seal throughout their website while other companies display the seal during the checkout process.

Website Design

Can you navigate the website easily and find what you are looking for?

Is the website cluttered with useless information or images?

Is there a help page and can you find it easily?

These are all questions that should be going through your head when you first land on an e-commerce website. nottinghamstandard The design of the website should be a major impact on your decision on whether to move forward with a purchase or not. Why? Well, think about it. Which website below would you rather purchase from – Website A or Website B?

Website A:

Organized – you can easily navigate the website and find the information that you are looking for

Upfront with the terms and policies – the links for these policies are visible and easy to find

Help Links – the FAQ page (or a similar help page) is easy to find and provides useful answers

Website B:

Not Organized – website lacks in giving direction

The terms and policies pages are hard to find or are nonexistent

Help page does not contain useful answers or is nonexistent

I think we all know the answer to this question.

Return and Exchange Policy

Make sure you read the return and exchange policy before you buy! Most e-commerce websites have a section for returns and exchanges, if you are buying a tangible item and not a service of some sort. But even in this case, there should be a section that explains what you should expect from the service and what you should do if your standards/expectations are not met. By reading the return and exchange policy, you might learn that there is a 15% restocking fee on all returned products or that there is a 20-Day window on all returns. Or you might even find out that there is no return policy which means once you buy it, you are stuck with it!

It is also worth mentioning in this section that sometimes a company’s return and exchange policy on their website orders does not match the same policy at their physical store location(s). So this means even if you are purchasing from a company that you do business with on a regular basis at the physical location and are familiar with the return and exchange policy, double-check the website’s policy to make sure you are under the correct impression.

If the return and exchange policy does not suit you well, then you still have time to research other websites to purchase from where this policy does fit you right. Remember, once you buy from a website you are tied to all the policies centered on the purchase so make sure you know what you are getting yourself into!

Reviews on the Overall Performance of the Store

It is worth taking a few extra minutes to do a quick search for reviews on the overall performance of the online store before you make a purchase, especially if it is not a well-known website. This will allow you to understand the issues and concerns that other customers have experienced. If you start seeing a trend in issues, then you can pretty much expect that the same thing will likely happen to you. On the flip side, you can learn that the website has remarkable customer service and for the most part, customers seem to be satisfied with the company’s performance.

 


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